This is accomplished by studying human psychology, researching things as diverse as the best scents for shampoo and what buzzwords entice moms to buy snacks for their children, advertising campaigns and even determining product placement for stores.
Marketing is an important part of any business plan, which means that those trained in marketing are likely to find a career that suits them.
While there are dozens of titles and position types associated with marketing, these seven marketing jobs are the ones with the most promise for the future, making them a smart goal for recent graduates or current online college students.
1. Marketing Assistant
Compared to many of the jobs on this list, the position of marketing assistant may not seem as lucrative or as exciting. However, it is included because it is the position that so many graduates find themselves in right out of college.
The role of marketing assistant is to tackle whatever needs to be done within the marketing department of a particular company. It could range from updating databases to creating potential campaigns on social media. It has plenty of promise, however, because it is one of the most in-demand positions in the industry.
Not everyone can be the head of the marketing department, and the role of marketing assistant can be a key stepping stone in your future. In fact, many of the people who occupy the six positions below might have started out as a marketing assistant after graduating with an associate or bachelor’s degree in marketing.
2. Market Research Analyst
According to CNN Money, one of the top 10 jobs in the United States right now is that of market research analyst. It is easy to see why the position made the cut when you factor in the average salary being $63,000 and the predicted job growth at more than 40 percent over the next decade.
It is the job of a market research analyst to track and understand why consumers make the buying decisions that they do. They pore over research, track mountains of data and may even organize surveys and polls to find out why people prefer blue toothbrushes over green ones or Coke over Pepsi.
3. Graphic Designer
One of the most interesting things about the field of marketing is that it is so diverse. Whether you happen to be a statistician, a writer or an artist, you can find a position in the industry that plays to your strengths.
One of the most integral aspects of marketing is creating graphics that will draw in the eye and attract consumers. Sometimes, that is a cartoon animal used to advertise a children’s snack.
For other products, it might be choosing the perfect font for a magazine advertisement or deciding on a logo that will clearly convey the products and services of a company.
Along with basic marketing skills, a graphic designer working for a marketing department or firm will need to be comfortable using design software on a computer.
4. Marketing Copywriter
A copywriter is the person responsible for coming up with all the catchy slogans that help to sell and market a product. Companies rely on these catchphrases for use in commercials, billboards and advertisements in magazines, but it is important to note that marketing copywriters also do a lot more.
A copywriter might try out dozens of potential slogans by testing them on certain demographics, write out all the content that goes on the website for a new hotel or help come up with the product descriptions seen on packaging for foods and toys in the store.
Through their words, a marketing copywriter helps to make a product more attractive to potential customers, making them invaluable to businesses, charities and even political organizations.
As you might expect, copywriters who work in the field of marketing need to be excellent communicators with exceptional grammar and creativity.
5. Sales Channel Development Officers
Unless you work in marketing or advertising, you may not be familiar with the term sales channel. Outside of these industries it is rarely used, but in marketing it is used widely to describe the ways that a business can bring in revenue through successful marketing and advertising.
For example, a company selling clothing for all ages might realize that they aren’t attracting enough teenager who are able to spend a lot of money.
A new sales channel might be teenagers in New York City, who watch a certain channel or participate on a certain social media platform. Uncovering, researching and developing these income sources is the job of a sales channel development officer.
Since they are so closely tied to potential business sales and profit generation, they can often earn impressive salaries.
6. Marketing Account Executive
There are two main ways that a person can be employed in the field of marketing. First, they can work in-house as a marketing professional for one company only.
The second option is to work for a large marketing firm that handles a range of clients in business, politics or nonprofit work. Those who work in marketing firms have to put in a lot of effort to attract new paying clients and retain them for as long as possible.
It takes great marketing campaigns and financial success to be a solid choice for a business, but the best marketing firms also employ marketing account executives. These executives are the point of contact and the liaison between the client and the marketing agency.
They might entertain clients with dinners, host meetings to learn about how they define success and then relay that information to the creative staff and research analysts in order to come up with a winning strategy. To be a marketing account executive, you will need to be a great communicator and have a patient personality.
7. Marketing Director
Although it takes a lot of experience and education to become a marketing director, the rewards are often worth the effort. The marketing director of a company is responsible for making all the decisions regarding a marketing campaign and ensuring that employees are on track and on target with their respective positions.
Becoming a marketing director all but guarantees a healthy salary, but it also demands long hours and a nonstop work ethic. For those with keen marketing skills, excellent leadership abilities and the desire to help a company become something great, working as a marketing director is the dream position within the industry.
Each of these seven jobs is different, but they all fall under the umbrella of the marketing industry. With a minimum of a bachelor’s degree in marketing, you can pursue a career as a marketing director, graphic designer or marketing copywriter.