Top 6 Reasons to Earn Your Online Degree in Marketing

December 10th, 2012 by

Online Marketing DegreesIn a nutshell, marketing is the process of advertising and promoting a particular product, brand, company or idea to a target demographic. Although it may seem similar, if not identical, to advertising, there are some major differences.

A marketer will work to ensure that consumers realize the value and necessity of a product, but an advertiser will craft the actual commercials or advertisements that convince shoppers to part with their money.

If you are interested in this field, then a college degree is a necessity. Most employers will only consider candidates that have a minimum of an associate degree. Discover the six biggest reasons to pursue an online degree if you want to work as a marketer in the future.

1. Open the Door to New Careers

The biggest reason for most people to pursue an online degree is simply to secure a new career. Without a college degree of any kind, many individuals find it hard to get past the interview stage of the hiring process. If you are ready to move beyond a shift job and settle into a genuine career, then a degree is vital.

This degree program is perfect for those who are looking for employment positions like market research analyst, advertising sales manager or business relations specialist.

2. Increase Your Earning Potential

In the United States, the average salary for someone with just a high school diploma is roughly $26,000 per year. A market research analyst with a bachelor’s degree, on the other hand, earns upwards of $60,000 annually. At the highest level of the field, market managers can earn more than $110,000 a year.

If you are tired of living paycheck to paycheck and you want to secure a stable financial future, an online degree is the first step in that direction.

3. Take Advantage of Your Skills and Abilities

To work in this field, you need to have natural abilities in areas such as understanding consumers, creating advertising campaigns and collecting data for research. If you already feel comfortable doing these tasks, then you will be a natural Online Degree in Marketingfit in the industry.

Earning a degree will be the perfect next step you need to find a career in which you can thrive.

4. Advance Your Existing Careers

Many people already work for businesses in this field, but they don’t get the proper respect, title or salary that they deserve.

Unfortunately, even those individuals who are very successful may get passed over for promotions if they don’t have the educational credentials to back it up.

To advance your existing career in the company you work for, an online degree can be exactly what you need.

5. Stay Ahead of Current Business Practices

For a lot of employees in this field, it is difficult to stay competitive with new graduates who are learning about market research methods that include social media and other new technologies.

One of the best ways to learn more about your field is to head back to school. Even refresher courses or a full associate degree can supplement your experience and help you stay up to date in the business world.

6. Enjoy a Flexible Degree Program

One of the best aspects of earning a degree online instead of in a traditional college campus is flexibility. Students studying online can fit their classes around their work or family life, and they never have to drive to a college campus.

The flexibility and convenience makes an online degree a realistic option for anyone.

Whether it’s marketing or some other area that interests you, there are many online degree programs available to help you prepare for the type of career you want. Discover your future at

About the Author:

Sandy Davis

Sandy Davis is a long-time educator who holds a Master’s Degree in Education, having taught English, writing, and communication on the secondary and college levels. With ten years of experience in blogging, social media and content management, she is a freelance writer and content marketing specialist for a diverse range of clients.

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